Our Ultimate Household Staple
Fasten Your Seatbelt for Our Brand History
The Olympia Collective Brand Identity
After conducting brand discovery, we learned that The Olympia Collective's staple descriptors according to colleagues and clients are:
Based on descriptors like “vibrant”, “brilliant”, “dynamic” and “fun”, the inspiration for the logo comes from
Josef Albers’ color theory exercises on color luminosity
We created a logo with an “O” monogram in vibrant, sunny colors in a pattern that creates visual luminosity. The color palette also includes a sky blue that when fastened to the warm colors, subtly denotes the sun in the sky.
Our photography style is colorful, graphic, minimal and conceptual. We want the viewer to feel the collective's smartness and happiness through the images.
Meet Our Brand Identity Creator
Dawn Camner is an independent Creative Director and graphic design strategy consultant specializing in identity, marketing, editorial, and premium presentation design.
Her mission is to produce the most distinctive, unique, and strategized work possible for her clients. If you're adventurous, understand the power of good design, and want to level-up your content or branding, say hello to her here.